STAMFORD, Conn.–(BUSINESS WIRE)–Please substitute the discharge dated June 22, 2021 with the next corrected model because of a number of revisions to the second bullet within the “Activation dates and places embrace” part.
The up to date launch reads:
THE JBL TRUE SUMMER CAMPAIGN CELEBRATES A RETURN TO LIVE MUSIC WITH POP-UP CONSUMER EXPERIENCES AND A DONATION TO NIVA’S #SAVEOURSTAGES
The summer-long tour will launch with performances by international music sensations Bebe Rexha and Jason Derulo and provides customers the chance to help the reopening of native music venues
JBL celebrates the primary week of summer time by launching the JBL True Summer season Marketing campaign. JBL True Summer season brings the warmth with a mixture of reside music occasions, participating social media content material, and the chance for customers nationwide to come back collectively by way of their love of music. JBL True Summer season will kick off at an iconic Los Angeles venue with performances by international music sensation and JBL ambassador Bebe Rexha, singer-songwriter and multi-platinum recording artist Jason Derulo, and DJ Sophia Eris. Movie star influencers and TikTok shock friends can even be on the VIP occasion.
In JBL’s mission to convey again True Summer season vibes, the model will host a number of pop-up activations offering a secure, music-centric expertise for its customers. Attendees can benefit from the JBL True Summer season crate at these occasions, providing an enveloping audio atmosphere through which customers can see, hear and really feel JBL’s Signature Sound by way of moveable audio system and headphones. All followers who want to take part within the JBL True Summer season enjoyable can put up a photograph of a favourite live performance reminiscence on Instagram with #JBLTrueSummer and tag @jblaudio for probability to win a VIP expertise at Lollapalooza. JBL is the Official Audio Companion of Lollapalooza, one of many largest music festivals on this planet, celebrating its thirtieth anniversary in 2021.
To help the reopening of music venues, JBL will donate a portion of gross sales on JBL.com this summer time and make a product donation valued at $100,000 to the National Independent Venue Association’s (NIVA) #SaveOurStages. Funds can even profit affected staff and musicians impacted by the pandemic who’ve performed an essential function in embracing and cultivating native expertise and tradition by way of music. Music lovers can get reductions on True Wi-fi headphones all summer time lengthy by procuring JBL.com, the place they’ll additionally study extra about making a purchase order and donating to NIVA. Comply with JBL’s social channels for normal updates on True Summer season promotions and occasions.
“The JBL True Summer season marketing campaign is our approach of delivering a singular expertise music followers have missed during the last yr, whereas supporting a bigger motion to convey again reside music,” stated Ralph Santana, Chief Advertising and marketing Officer at HARMAN. “By immersive client activations and our NIVA #SaveOurStages partnership, we acknowledge that followers are craving entry to reside leisure that enriches native tradition and group.”
Activation dates and places embrace:
- July 8 in Los Angeles: Customers can enter to win tickets to this invite-only VIP occasion on JBL.com and as a part of a giveaway on 102.7 KIIS-FM Los Angeles. JBL has collaborated with iHeartRadio to present away one grand prize flyaway journey to New York or Miami for JBL True Summer season occasions.
- July 17 in New York Metropolis. Please go to JBL.com/TrueSummer for up to date venue info.
- July 29-August 1 at Lollapalooza* in Chicago’s Grant Park. Keep tuned to JBL on social to learn to enter for an opportunity to win VIP tickets.
- August 7 on NW 2nd Avenue close to Wynwood Partitions in Miami with Walshy Hearth and rising Venezuelan pop artist Carmen DeLeon. The outside venue will supply restricted capability primarily based on present COVID restrictions on the time of the occasion.
“We’re excited to be working with JBL as their donation will assist our efforts to help unbiased venues and produce again reside music this summer time,” stated NIVA Govt Director Rev. Moose. “The JBL True Summer season marketing campaign is a inventive approach to assist #SaveOurStages and contribute to our mission.”
For extra info on JBL True Summer season, go to https://www.jbl.com/TrueSummer.
JBL creates the superb sound that shapes life’s most epic moments. From iconic occasions like Woodstock and live shows at Madison Sq. Backyard, to video games at Yankee Stadium and weekend highway journeys, JBL elevates listeners’ experiences with award-winning audio that lets them take advantage of each second. With 75 years of unmatched skilled credentials and trade main innovation, JBL has expertly blended a daring imaginative and prescient of the long run with the eagerness and expertise of engineers and designers across the globe. JBL’s Signature Skilled Sound is the main know-how that powers main popular culture occasions, and the model has partnered with the world’s prime expertise throughout music, sports activities and esports.
HARMAN Worldwide (harman.com), a wholly-owned subsidiary of Samsung Electronics Co, LTD., designs and engineers related merchandise and options for automakers, customers, and enterprises worldwide, together with related automobile methods, audio and visible merchandise, enterprise automation options; and companies supporting the Web of Issues. With main manufacturers together with AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the leisure venues the place they carry out world wide. Greater than 50 million vehicles on the highway at present are geared up with HARMAN audio and related automobile methods. Our software program companies energy billions of cell gadgets and methods which can be related, built-in, safe throughout all platforms, from work and residential to automobile, and cell. HARMAN has a workforce of roughly 30,000 folks throughout the Americas, Europe, and Asia.
Shaped on the onset of the COVID-19 shutdown, the Nationwide Impartial Venue Affiliation (NIVA), now represents greater than 3,000 venues, promoters, and festivals in all 50 states and Washington, D.C. NIVA, a 501(c)6, created and led the #SaveOurStages marketing campaign, leading to landmark laws establishing the “Shuttered Venue Operators” Grant program to be administered by the Small Enterprise Administration. NIVA’s mission is to protect and nurture the ecosystem of unbiased reside venues, promoters and festivals all through the USA. The Nationwide Impartial Venue Basis (NIVF) was based as a 501(c)3 to additional this mission by additionally looking for to help a clear, aggressive market serving a various and inclusive group of artists, followers, and trade staff. The NIVA Emergency Aid Fund straight helps the preservation of the unbiased reside leisure ecosystem that presents music, comedy, and the performing arts, serving to these essential areas survive by way of the Coronavirus pandemic. People, foundations, companies, and organizations which can be fascinated about financially supporting NIVA, NIVF, or the NIVA Emergency Aid Fund ought to go to nivassoc.org/donate. NIVA is dedicated to fairness in its help and advocacy for unbiased venues, and seeks to create and encourage alternatives for venues, promoters, and festivals owned, operated, and staffed by folks of coloration, ladies, non-binary, LGBTQ+, veterans, and other people with disabilities. For extra info go to www.nivassoc.org and www.saveourstages.com. Comply with NIVA on all socials @nivassoc. Twitter l Instagram l Facebook l YouTube