Web style large Boohoo has lined up 200 cosmetics manufacturers for a significant relaunch of Debenhams on-line this autumn.
The push types a part of an formidable technique to re-establish Debenhams, which at its peak offered £550million of magnificence, style and homewares a 12 months.
Boohoo plans to match that determine ‘over time’ with intensive work to enhance the Debenhams web site’s know-how.
Chief govt John Lyttle instructed The Mail on Sunday there have been frenzied talks with cosmetics corporations since Boohoo beat billionaire Mike Ashley to purchase the positioning in January.
Lyttle mentioned: ‘All the pieces that was in Debenhams can be on the positioning just about by the tip of summer season. That is about 200 magnificence manufacturers. We have had a really constructive response from all the sweetness manufacturers, as now we have had with the third-party style manufacturers.’
The positioning started promoting its first wave of L’Oreal cosmetics strains final week alongside Elizabeth Arden and Profit.
Lyttle added: ‘It [acquiring the Debenhams website] additionally brings us into residence merchandise, children and, over time, into sport as effectively – classes we have by no means been in earlier than.’
The remaining Debenhams shops will shut for good subsequent weekend.
Earlier than it collapsed, it had 19million energetic clients together with 6million magnificence customers and 1.4million Magnificence Membership members.
Lyttle mentioned: ‘Debenhams failed as a result of it wasn’t related to clients. The large factor now’s to curate the manufacturers that are related to the Debenhams we wish to construct.’