Trois-Rivières, Quebec – Deacon Sports activities & Leisure is proud to formally unveil the identify and brand of its ECHL staff affiliated with the Montreal Canadiens: the Trois-Rivières Lions. The staff will play within the NouveauColisée de Trois-Rivières beginning within the 2021-2022 season
Mark Weightman, president and CEOof the staff and Marc-André Bergeron, vice-president and normal supervisor, offered the method by means of which the Lions got here to be in addition to the identification of the staff. It was adopted by a presentation video of the identify and brand for the Lions.
“We actually listened to the passionate followers who put forth hundreds of solutions over the previous seven months, the followers not solely named our staff however motivated us to create the distinctive particulars discovered all through our brand,” stated Dean MacDonald, Chair of Deacon Sports activities & Leisure. “We’re proud to name ourselves the Lions and are very excited to construct upon the wealthy hockey historical past in Trois-Rivières each on the ice and locally as we inch nearer to puck drop on the Nouveau Colisée in October.”
The identify of the staff refers back to the sporting historical past of town: the Lions are the one skilled hockey staff to have represented town of Trois-Rivières within the late 50’s.
“We have now labored very onerous these previous few months to create a staff identification that might be consultant of the area and that may resonate with hockey followers all through the province. With the pandemic scenario bettering, together with the return of followers within the stands, now could be the appropriate time to lastly unveil the staff’s identify and brand to the individuals of Trois-Rivières” talked about Mark Weightman.
Impressed by the historic themes of town, the staff designed a brand that mixes 4 fundamental components that stood out when the staff reached out to followers.
At the beginning, the staff will current an identification that’s Québécois, as evidenced by the fleur-de-lys that constitutes the backdrop of the brand.The metal-plated lion is an homage to this key trade of the area. The torch, an essential landmark in Trois-Rivières (le Flambeau) in addition to a trademark image for the Montreal Canadiens is displayed within the lion’s mane.The design of the brand all comes collectively across the robust, unbreakable, and decided spirit solid into the lion’s piercing gaze, and its fashionable moustache pays tribute to Sieur Laviolette, founding father of town in 1634. The brand incorporates a dominant metallic gray and an iconic Québec blue as its main colors.
“We have now to acknowledge the efforts taken by Deacon Sports activities & Leisure to interact the general public whereas doing their analysis in an effort to create a connection between Trois-Rivieres and its skilled staff! Now we now have our Lions, and I can not wait to see them in motion!” – Jean Lamarche, Mayor of Trois-Rivières.
The staff identification challenge was led by Win X Two Branding Company (winxtwo.com), in collaboration with Deacon Sports activities and Leisure, The Concept Manufacturing facility, and Quebec-based companies Acolyte and Tungsten Studio.