Kutztown, PA, Might 04, 2021 (GLOBE NEWSWIRE) — As Mom’s Day approaches, natural farming nonprofit Rodale Institute encourages everybody to “love your Mom Earth” and develop extra natural acres with their new t-shirt collaboration with YES AND Apparel and artist Hannah Eddy.
Rodale Institute’s latest licensed natural cotton t-shirts, manufactured by YES AND, characteristic an authentic illustration by Eddy, proclaiming, “Don’t Hate, Regenerate.” The shirts can be found in quite a lot of sizes on the Rodale Institute online store and in particular person at their Kutztown headquarters’ Visitor Center. Proceeds will profit Rodale Institute’s mission to heal individuals and the planet by way of regenerative natural farming.
Rodale Institute has been researching regenerative natural agriculture for almost 75 years, encouraging shoppers to think about the impression of agriculture on their well being, the planet, and their communities. Whereas natural meals and fiber has grown in reputation during the last decade, reaching $55 billion in US sales in the last year, regenerative natural sourcing in attire continues to be in its infancy.
“The marketplace for natural meals is booming as individuals give attention to their private well being,” mentioned Diana Martin, Director of Communications & Advertising and marketing for Rodale Institute. “However to assist the well being of each individuals and the planet—we have to attain for natural each time we purchase agricultural merchandise, together with style and fiber. We’re excited to launch this collaboration to indicate that regenerative natural agriculture is enjoyable and fashion-forward whereas supporting wholesome soil, clear air and water, and biodiversity. The way forward for natural attire is vibrant!”
Based by Rodale Institute Ambassador Marci Zaroff, YES AND attire was created to banish the stigma that sustainable style should sacrifice fashion, high quality, match, coloration, consolation or value. YES AND places each girls’s empowerment and the atmosphere on the forefront of each determination, displaying that style just isn’t at odds with sustainability. All YES AND merchandise are natural and GOTS licensed, low impression dyed, GMO-free, and ethically made.
“We spend most of our lives with textiles in opposition to our largest and first organ for absorption, our pores and skin. 1000’s of chemical compounds utilized in standard cotton farming and all through the textile provide chain find yourself in opposition to our pores and skin,” mentioned Zaroff. “It doesn’t simply matter what we put in our our bodies, but additionally what we put ON them. Equally, soil is the pores and skin of the Earth—how we farm issues. We’ve partnered with Rodale Institute as a result of we share the assumption that we are able to heal a lot of the local weather harm that people have created by way of regenerative natural farming—so we are able to put on the change all of us want to see on this planet.”
Hannah Eddy is an illustrator, painter, and muralist primarily based in Reno, Nevada. Her work spreads positivity and encourages an appreciation for nature in a approach that’s enjoyable, colourful, and funky. Her work has been featured by Intersectional Environmentalist, Camelbak, Shield Our Winters, and extra.
“I like to companion with firms, manufacturers, and nonprofits which are working to make the world a greater place, which is why a Rodale Institute collaboration was proper up my alley,” mentioned Eddy. “My design was impressed by the idea of regenerative natural agriculture, which acknowledges that all the pieces is linked. Each half must be working collectively to maximise vitamins within the soil, biodiversity, a wholesome water cycle, and an general happier planet. Much less hating, extra regenerating!”
Proceeds from the sale of those merchandise will assist Rodale Institute’s mission, which incorporates Organic Farm Consulting Services launched in 2019. This service places educated agronomists on farms looking for to transition to natural, offering one-on-one mentorship and steerage by way of natural certification, crop planning, market methods, and extra. In below two years of operation, Rodale Institute’s consulting companies have gained over 200 farmer purchasers and proceed to develop all through the nation.
Rodale Institute, YES AND, and Hannah Eddy will maintain an Instagram Dwell dialog about this collaboration on Might 4th at 4PM ET. Be a part of the dialog by following Rodale Institute at @rodaleinstitute, YES AND at @yesand, and Hannah Eddy at @hannaheddyart.
Followers can even enter an unique Instagram giveaway on these channels for their very own Don’t Hate, Regenerate shirt, a limited-edition Hannah Eddy print, Rodale Institute branded merchandise, and a $200 present card to YES AND, which runs till Might 12. Observe @rodaleinstitute, @yesand, and @hannaheddyart for particulars.
“Don’t Hate, Regenerate” shirts will be bought on the Rodale Institute on-line retailer at RodaleInstitute.org/OnlineStore.
About Rodale Institute: Rodale Institute is a 501(c)(3) nonprofit devoted to rising the natural motion by way of rigorous analysis, farmer coaching, and shopper training. Extensively thought-about the worldwide chief in regenerative natural agriculture, Rodale Institute has been researching the perfect practices of natural agriculture and sharing findings with farmers, scientists, and shoppers all through the world since 1947. Study extra at RodaleInstitute.org.
About YES AND: Based by ECOlifestyle pioneer and ECOfashion Corp CEO, Marci Zaroff, YES AND was created to banish the stigma that sustainable style has to sacrifice fashion, high quality, match, coloration, consolation or value. With an edgy, flattering, and enjoyable vibe, YES AND empowers shoppers to look good, really feel good and do good on this planet. Licensed natural, low-impact dyed and ethically made, YES AND introduces accountable, high-quality style to direct-to-consumer retail at an accessible value level.