Picture Caption: (L to R) Brando Brandstaeter, Head of Manufacturers & Communications, Midea Group’s Worldwide Enterprise Division with Stephan Cieplik, SVP of World Partnerships, Metropolis Soccer Group on the signing of the partnership growth in Shanghai in December 2020.
Midea’s relationship with Metropolis Soccer Group began in January 2020 when it turned an Official Companion of Manchester Metropolis, and after a extremely profitable first 12 months of partnership, the choice was made to develop the connection by including the Manchester Metropolis Girls’s workforce and New York Metropolis FC.
The spotlight of the 2020 partnership has been the #MideaHomeChallenge – a six-week marketing campaign the place gamers, coaches, legends and followers took half in a sequence of challenges and trick-shots utilizing their family home equipment. The social media marketing campaign, which generated thousands and thousands of engagements, was a inventive answer to have interaction and encourage soccer followers all all over the world who have been caught at house throughout lockdown.
Midea will proceed to provide world, regional and localised digital campaigns with Manchester Metropolis’s males’s and ladies’s gamers, in addition to branding showing throughout the Etihad Stadium and the Membership’s on-line platforms.
Stephan Cieplik, SVP of World Partnerships at Metropolis Soccer Group, mentioned: “Our partnership with Midea has been extraordinarily profitable since we launched in January 2020. The Midea House Problem has been one in all our hottest content material campaigns which not solely created excessive ranges of digital engagement however offered followers all over the world with enjoyable challenges to assist hold them entertained while at house. Midea is a model whose values and ambitions align with Manchester Metropolis and we’re delighted that we are actually increasing this partnership to incorporate additional groups inside the Metropolis Soccer Group household.”
Brando Brandstaeter, Head of Manufacturers & Communications at Midea Group’s Worldwide Enterprise Division, commented: “We have been thrilled to announce our partnership with Manchester Metropolis at first of 2020. In mild of the pandemic, we mobilised our groups to create the #MideaHomeChallenge, which helped kick-off the partnership in an sudden however much more participating approach. The cooperation with Manchester Metropolis throughout these difficult instances has given us the boldness to develop and strengthen our relationship with the Metropolis Soccer Group by including Manchester Metropolis Girls’s and New York Metropolis FC and Mumbai Metropolis to our roster – one thing I’m very a lot trying ahead to deliver to life for Midea in 2021.”
About Manchester Metropolis Soccer Membership
Manchester Metropolis FC is an English Premier League membership initially based in 1880 as St Mark’s West Gorton. It formally turned Manchester Metropolis FC in 1894 and has since then gone onto win the European Cup Winners’ Cup, six League Championship titles, together with 4 Premier League titles (2012, 2014, 2018, 2019), and 6 FA Cups. Manchester Metropolis FC is one in all eleven golf equipment comprising the Metropolis Soccer Group and counts New York Metropolis FC and Melbourne Metropolis FC amongst its sister golf equipment.
Underneath supervisor Pep Guardiola, one of the vital extremely adorned managers in world soccer, the Membership performs its home and UEFA Champions League house fixtures on the Etihad Stadium, a spectacular 55,000 seat area that Metropolis have known as house since 2003. Right now, the Stadium sits on the broader Etihad Campus, which additionally encompasses the Metropolis Soccer Academy, a state-of-the-art efficiency coaching and youth improvement facility situated within the coronary heart of East Manchester. That includes a 7,000 capability Academy Stadium, the Metropolis Soccer Academy can also be the place Manchester Metropolis Girls’s Soccer Membership and the Elite Growth Squad practice each day and play their aggressive house video games.
About Midea & Midea Group
Midea is one in all over 10 manufacturers inside the house equipment enterprise of Midea Group – a number one world high-technology firm ranked #307 at 2020’s World Fortune 500. Midea Group’s enterprise goes past house home equipment and includes enterprise pillars like HVAC, robotics and automation, good house and IoT, in addition to good logistics and parts. All companies of Midea Group are striving for one credo: #HumanizingTechnology.
Midea House Home equipment model presents one of many world’s most complete product ranges within the house equipment business, specializing in air-treatment (business and residential air-con options), refrigeration, laundry, giant kitchen and cooking home equipment, small kitchen home equipment, water home equipment, ground care and lighting.
Midea believes in offering ‘surprisingly pleasant’ options by adopting a consumer-centric and problem-solving method. Going above and past for the longer term, consistently exploring, and inventing to fulfill the ever-changing demand of our customers – enabling them to “make your self at house”, which is also the model’s slogan.
Midea is, amongst many others, the world’s #1 Air Remedy Model , the world’s #1 Small Cooking Home equipment Model  and the world’s #1 Rice Cookers Model .
Midea’s globally 34 manufacturing facilities and over 150,000 workers in additional than 200 nations and areas generated an annual income of greater than USD 40.5 billion in 2019. Midea’s 28 worldwide innovation facilities and the robust dedication to R&D have resulted in additional than 50,000 approved patents to-date.
“Midea – World’s No.1 Air Remedy Model” Supply: Euromonitor Worldwide (Shanghai) Restricted; Client Home equipment 21ed, retail quantity gross sales in models, 2020 information.
“Midea – World’s No.1 Small Cooking Home equipment Model” Supply: Euromonitor Worldwide Restricted; Client Home equipment 20ed retail quantity gross sales in models, 2019 information.
“Midea – World’s No.1 Rice Cookers Model”
Supply: Euromonitor Worldwide Restricted; Client Home equipment 20ed retail quantity gross sales in models, 2019 information.