FT LAUDERDALE, Fla., Dec. 11, 2020 (GLOBE NEWSWIRE) — RetroPop Media and Pepsico in collaboration with inventive company CIEN+ have been named finalists right now for the 2021 PRWeek Multicultural Advertising and marketing Award for creating and producing the historic Altísimo Live digital pageant in assist of America’s farmworkers.
“Because the grandchild of a farmworker, being a finalist for the nation’s most prestigious PR advertising and marketing award is already an enormous honor however this recognition is sweeter as a result of it shines a light-weight on America’s farmworkers,” mentioned RetroPop Media CEO Manny Ruiz, who together with iHeartMedia Latino Chairman Enrique Santos co-founded the pageant.
Key manufacturing, sponsor, and media coalition companions of additionally included P&G, PEOPLE en Español, WW, Chispa, WFHN-TV, Justice for Migrant Girls, Hispanics In Philanthropy, INGEÑUITY, and the Hispanic Heritage Basis (HHF), amongst others.
The PRWeek Awards is firmly established because the communications business’s highest accolade. Different finalists embody:
— AARP and Republica-Havas: AARP COVID-19 Response
— Crayola and Golin: Colours of the World Crayons
— Donate Life America and The Martin Company: Donate Life America 83 Futures
— Dove and Pleasure Collective: The Crown Act
The Story Behind Altísimo Dwell
As COVID-19 started to ravage the nation, America’s important farmworkers – an estimated three million people who find themselves on the frontlines sustaining our meals provide throughout the pandemic – remained invisible and susceptible. Within the midst of this disaster, RetroPop Media partnered with iHeartMedia Latino to create a digital pageant known as Altísimo Dwell to boost pressing consciousness concerning the plight of farmworkers, and encourage Latinos and non-Latinos to donate funds and different assist to those communities in want.
In simply 23 days, Altísimo Dwell organizers created a coalition of internationally famend music artists, celebrities, media firms, and farmworker-serving organizations to provide an unprecedented Cinco de Mayo (Could fifth) dwell stream profit known as Altísimo Dwell! Impressed by Dwell Support, the music and popular culture pageant aimed to boost funds – $5 at a time – for the Farmworkers’ Pandemic Reduction Fund aiding farmworkers within the U.S. and Puerto Rico. The occasion leveraged and reframed Cinco de Mayo, into an epic, stay-at-home present crammed with all-star performances, celebrities, tales from farmworker communities, and messages of gratitude and appreciation from notable Individuals, with a aim of driving mixed actions to assist farmworkers.
Altísimo Dwell proved to be greater than a historic and uncommon second in Latino unity. In simply 23 days, the occasion:
— Secured over 60 internationally famend musical artists and celeb visitors together with Andy Garcia; Dolores Huerta; Gloria and Emilio Estefan; Gloria Trevi; J Balvin; Jennifer Lopez; Jesse & Pleasure; Juanes; Los Tigres del Norte; Maluma; Mana; Marc Antony; Sech; and Sofía Vergara amongst many others.
— Raised over $800,000 for the Farmworkers’ Pandemic Reduction Fund by means of donations and company sponsors throughout the Altísimo Dwell occasion.
— Developed lengthy standing relationships with over 15 farmworker communities and company companions that previous to Altísimo Dwell didn’t exist. These efforts set the groundwork for potential future collaborations that may be leveraged for fundraising and ongoing reduction efforts that proceed to assist farmworkers.
— Elevated the dialog about farmworkers and their function in serving to to feed our nation, by means of aggressive media outreach over 200 distinctive tales ran within the U.S., Latin America and Europe leading to 1.9 billion earned media impressions. Key media placements included basic market and Spanish-language media: The New York Occasions, Billboard, The Hollywood Reporter, AP, NBC Information, CNN, Vogue, BBC, Telemundo, Individuals en Español, HOLA! USA.
The administration workforce of RetroPop Media has acquired quite a few nationwide and native recognitions for his or her work starting from the Pulitzer Prize for neighborhood journalism and the Key to the Metropolis of Miami to the PRWeek Marketing campaign of the 12 months and the Silver Anvil for Florida’s Anti-Tobacco Fact Marketing campaign, in addition to the Hispanic PR Skilled of the 12 months Award from the Hispanic Public Relations Affiliation.
About RetroPop Media:
Primarily based in Ft. Lauderdale, RetroPop Media (RPM) is the world’s first retro popular culture media firm devoted to celebrating all issues “Traditional” and “Previous Faculty”… from the “Groovy” 70’s to the “Completely Superior” 80’s and the “OMG” 90’s. Throughout the COVID-19 pandemic, RPM has pivoted to government producing giant scale digital music and popular culture festivals together with Calle Ocho Live and the 116th Road Pageant Dwell Stream, amongst others.