In the present day Spotify (NYSE: SPOT) launches its service in South Korea, giving Korean listeners entry to over 60 million tracks and over 4 billion playlists from world wide. Because the world’s hottest audio streaming subscription service, Spotify gives an effortlessly easy interface, an modern expertise framework, on a regular basis new music discovery and algorithmic suggestions personalised to every listener’s music style. This launch brings Spotify’s complete variety of markets to 93.
Because the sixth-largest music market on the earth*, South Korea is a vital subsequent step in Spotify’s international enlargement journey. Not solely is South Korea among the many most digitally inclusive markets on the earth, however it’s also well known as a cultural and music epicenter, partially because of the international phenomena Ok-Pop. Since Spotify debuted its first Ok-Pop playlist in 2014, the share of Ok-Pop listening on the platform has elevated by greater than 2,000%. With this launch, Spotify plans to speed up the expansion of Korea’s complete music streaming ecosystem, benefitting creators, labels, distributors and followers.
“We at all times wish to be the place the listeners and artists are, and Korea is wealthy in each,” stated Alex Norström, Chief Freemium Enterprise Officer of Spotify. “This launch presents an enormous alternative for us to not solely additional our mission of bringing new and high quality content material to extra audiences, but additionally assist native Korean artists faucet into Spotify’s 320 million listeners worldwide. We hope to create extra alternatives for Korean artists throughout all genres to be found by listeners world wide.”
Spotify has uniquely tailor-made the music expertise for every market. As part of right now’s launch, Spotify is introducing a spread of recent playlists made solely for South Korea. These playlists supply curated and the newest music from our group of Korean music specialists, throughout a few of the hottest genres. These embrace:
These new playlists will be part of Spotify’s Ok-Pop style hub that encompasses a variety of Korean music, together with Ok-pop, Hip Hop, Indie, OST, R&B and extra, in addition to ‘RADAR Korea’, a playlist uncovering recent Ok-music finds and part of Spotify’s international rising artist program. The hub is localized in over 72 nations, together with Russia, India, Brazil and the UAE.
In Korea, new listeners can check out Spotify Premium 7 days-free on their cell phone with no bank card data and a complete of three months-free with bank card data, if subscribed earlier than the tip of June 2021. Listeners can interact with Spotify throughout a variety of gadgets and app integrations together with Instagram, Fb, Samsung cellular and TV, LG TV, Microsoft Xbox, Bose and extra.
The Spotify app is offered to obtain for each Premium Particular person and Duo plans. To get pleasure from music the best way you need it, obtain the Spotify app right now by way of the Android or iOS app retailer or by heading to www.spotify.com/kr-ko/ .
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* In keeping with IFPI ( https://www.ifpi.org/wp-content/uploads/2020/07/Global_Music_Report-the_Industry_in_2019-en.pdf )
About Spotify Know-how S.A.
Spotify remodeled music listening ceaselessly once we launched in 2008. Our mission is to unlock the potential of human creativity by giving one million artistic artists the chance to stay off their artwork and billions of followers the chance to get pleasure from and be impressed by these creators.
In the present day, with over 60 million tracks and over 4 billion playlists, we’re the world’s hottest audio streaming subscription service with a group of greater than 320 million listeners throughout 93 markets.
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